Microsoft's branding will be difficult after Nokia

Microsoft has officially dropped the Nokia brand name and is working on rebranding its mobile phones division, reports said. Last week, the company also killed the Nokia Asha branded low-end smartphones, and is now on its way to completely doing away with the Nokia brand in one country at a time. Nokia held the kind of respect very few brand did, and the cyber-world is bidding the brand a tearful goodbye, lamenting the death of the phone with the "best hardware and battery life ever."

Microsoft will have an uphill task trying to earn goodwill and build brand loyalty the way the Nokia brand did, branding experts say .


The Microsoft challenge assumes greater dimensions as Nokia was a amongst the most trusted brands till few months back.

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